Social Media Marketing Myths Busted for Graphic Designers

Marketing Your Business with Social Media.
Since the popularity of social media has shot into the millions, it is obvious that business establishments will try to explore this avenue for marketing and recruitment purposes. And if you have a business that extensively uses freelance services from service providers across the globe, there could not be a better platform than social media to grow your business. No matter what stage of business life-cycle your business is in, employing social media marketing techniques is must. And if you are late to the party, do not fret — you still have time to take advantage of the benefits of social media.

Marketing Your Business with Social Media

Social media and freelancers

You as a business entity should target social media rather than conventional methods such as job boards and dedicated websites that act as mediators between a freelance service provider and your business. The answer is simple, freelance service providers throughout a period of time have realized that mediators eat away into their profits considerably. This can be in the form of percentage of total job payment or upfront membership fees. Job boards on the other hand send a wave of applications towards prospective employers forcing the recruiter to spend considerable time in just short-listing the candidate.
With social media, none of this exists. A freelancer can directly get in touch with the prospective employer and without worrying about someone else eating into their hard-earned money. Employers on the other hand do not bear the pain of short-listing candidates; rather, they can get in touch with freelance service providers who fit with their criteria.

Where to find freelance service providers?
Freelancers, like other people, love to interact with like-minded people. And since they can find their prospective employers on the Internet, these professionals are online most of the time. Thus it is not uncommon to find freelance service provider groups or communities on major social media platforms such as Facebook, MySpace, Twitter, LinkedIn and Orkut. Such communities or groups should be your first point of contact with freelance service providers. These groups are not public and are moderated by administrators, but once you let them know that you are there to buy services of group members, they will welcome you with open arms.

Find Freelance Graphic Designers to hire or get hired

How to target freelance service providers

Once you have identified the right group or community of freelance service providers, the next step is to initiate a discussion with group members so that they come to know the reason for your presence in this closely knit community. Rather than simply posting a requirement, interact with group members to find out who is the best fit for your project. Since you are not just posting your requirement and trying to find out the right candidate through interaction, freelance service providers will come forward to find you one.

How will it help your business grow?

Any business expert will concur to the fact that long-term success of a business largely depends on the workforce the company has. Since your business largely depends on freelance service providers, it's a waste of your time skimming through resumes. Instead, use social media effectively to manage and market your business.

Sonia Mansfield is the content editor for PsPrint and editor of PsPrint Blog. She likes to write, do yoga and make nerdy “Star Wars” and “Simpsons” references. PsPrint is an online printing solutions company, which you can follow on Twitter and Facebook.